For J. Rieger & Co., the goal was to build a social media content system that worked across both short-form and long-form platforms, while still reflecting the heritage, quality, and personality of the brand.

This project focused on producing repeatable, scalable video content from short-form cocktail moments, behind-the-scenes distillery footage, and event highlights to longer-form YouTube assets and brand storytelling. Our approach balanced a slightly polished look with an organic, in-the-moment feel, giving the Rieger team a flexible content library designed to drive engagement, support campaigns, and keep the brand top-of-mind across platforms. In 2025, this content generated over 20 million views.