Fractional Head of Content / Kansas City
I run the strategy, the systems and the shoots for hospitality and experience-driven brands, scoped to your team.
Content / Systems / Shoots
Kansas City & beyond
01 / Selected work
Proof, not promises.
Content I’ve run, and what it did.
02 / What I do
Pick your starting point.
Work with me as your fractional Head of Content, or start with a launch, a production retainer or a brand film.
01 / Fractional
I own your content strategy, build the systems behind it and run the shoots. Includes a weekly call, a monthly shoot and 10 to 12 videos, depending on type.
$5,000 per month / Scoped to your team
02 / Launch
Fill your books before the doors open. I plan 60 days out, shoot at 30, run your ads from day 14 and come back for opening week.
Full launch, per location / Book 60+ days out / Ad spend billed separately
03 / Grow
Recurring shoot days and short-form content for teams that already have a strategy.
Monthly retainer / Production only
04 / Campaign
Campaign films and brand stories for a new menu, a new space or a bigger brand idea.
Custom project / Creative-led
03 / Experience & proof
The work behind the result.
Organic views in 2025.
Organic social content for J. Rieger & Co., a Kansas City craft distillery, reached 20 million views in a single year.
Plus a crowdfunded Kickstarter that beat its $50,000 goal, and $20K+ in new business for Bumble Roofing in two weeks from $2K in ad spend (plus my fee).
In-house at GolfTRK
100+ members in a month.
As Head of Content at GolfTRK, I lead the content strategy and world-class photography behind its launches, presales and live events.
Before that: a decade directing, shooting and editing for campaigns with Aldi, Walmart and Taco Bell.
In-house at Avid Armor
Cut customer inquiries by 50%.
In one year in-house at Avid Armor, I built the system behind 200 pieces of content and a monetized YouTube channel: livestreams, Q&As and how-to formats that built support and trust, with 1.6M+ views.
01 / WHEN TO BRING ME IN
Big plans.
Limited creative capacity.
You have content to produce and a brand to keep moving. I bring the strategy and the production to make it happen, without a full-time hire.
01 / HIRING
Growing your team?
Get a head of content before you commit to another full-time hire.
02 / LAUNCHING
Launching something?
Campaigns, new locations and launches that need more than one deliverable.
03 / ONGOING
Need ongoing content?
A reliable partner for video, photography and creative assets, every month.
04 / How I work
You bring the goals.
I bring the production.
From the first conversation to final delivery, I work alongside your team to turn ideas into finished assets.
01 / PLAN
Get aligned.
Understand the goals, audience, deliverables and what success looks like.
02 / PRODUCE
Make the work.
Direct, shoot, photograph and edit the assets your team needs.
03 / DELIVER
Put it to work.
Deliver ready-to-use videos and photos for your channels and your team.
05 / Meet the founder
06 / FREE GUIDE
Hire in-house or go fractional?
A one-page guide to help you decide, with the questions I'd ask before you hire.
FREE GUIDE / FOR TEAMS HIRING
The hire-or-fractional guide.
When a full-time hire makes sense, and when it doesn't.
07 / Good to know
Before we talk.
08 / Start a conversation
Need someone to own your content, or help with a launch? Let's talk about the goal and what it will take to make it happen.
