Fractional Head of Content / Kansas City
I run the strategy, the systems and the shoots for hospitality and experience-driven brands, scoped to your team.
Content / Systems / Shoots
Kansas City & beyond
01 / Selected work
Proof, not promises.
Content I’ve run, and what it did.
Also: Kickstarter campaign content that beat a $50K goal →
02 / What I do
Pick your starting point.
Work with me as your fractional Head of Content, or start with a launch.
01 / Fractional
I own your content strategy, build the systems behind it and run the shoots. Includes a weekly call, a monthly shoot and 10 to 12 videos, depending on type.
Monthly retainer / Scoped to your team
02 / Launch
Fill your books before the doors open. I plan 60 days out, shoot at 30, run your ads from day 14 and come back for opening week.
Per location launch / Book 60+ days out / Ad spend billed separately
03 / Experience & proof
The work behind the result.
Organic views in 2025.
Organic social content for J. Rieger & Co., a Kansas City craft distillery, reached 20 million views in a single year.
Beyond hospitality: a crowdfunded Kickstarter that beat its $50,000 goal, and $20K+ in new business for Bumble Roofing in two weeks from $2K in ad spend (plus my fee).
In-house at GolfTRK
100+ members in a month.
As Head of Content at GolfTRK, I lead the content strategy and photography behind its launches, presales and live events.
Before that: a decade directing, shooting and editing for campaigns with Aldi, Walmart and Taco Bell.
In-house at Avid Armor
Customer inquiries down 50%.
I built the system behind 200 pieces of content and a monetized YouTube channel: livestreams, Q&As and how-to formats that built support and trust, with 1.6M+ views.
04 / WHEN TO BRING ME IN
Is it a fit?
I work with a small number of brands at a time. Here is how to tell.
01 / GOOD FIT
Nobody owns your content.
You post, but no one owns the plan. A fractional lead gives you strategy, systems and a weekly call.
02 / GOOD FIT
A launch is coming.
A new location or campaign that needs a plan and shoots, not just a camera.
03 / NOT A FIT
Daily posting done for you.
Your team publishes. I give them the plan and the finished videos.
05 / How I work
How it works.
01 / STRATEGY
Set the plan.
A 90-day content plan around one clear goal, built from an audit of what you publish today.
02 / SYSTEMS
Build the system.
A content calendar, shot lists and an asset library your team can run without me.
03 / WEEKLY
Run it every week.
A weekly call, a monthly shoot and a one-page report on what worked and what changes.
06 / Meet the founder
07 / FREE GUIDE
Hire in-house or go fractional?
A one-page guide to help you decide, with the questions I'd ask before you hire.
FREE GUIDE / FOR TEAMS HIRING
The hire-or-fractional guide.
When a full-time hire makes sense, and when it doesn't.
08 / Good to know
Before we talk.
09 / Start a conversation
Need someone to own your content, or help with a launch? Let's talk about the goal and what it will take to make it happen.
